Sell My House

“I have full confidence in her.”

“If you need an honest, hard-working, and knowledgeable real estate agent, look no further than Isabel Guzman! She selling a couple of properties for me and she is doing an awesome job so far! I have full confidence in her. Thank you, Isabel!”

–INES MAGAÑA

Selling Your Central Texas Home Should Be Easy, Fast, and Put The Most Money In Your Pocket.

Selling a house or property is a big decision. Right now you’re probably thinking…

“When is the right time to sell?”

“What is my property actually worth?” (HINT: not what Zillow says it’s worth!)

“Who should I work with?”

“I’m busy… how can I sell it with as little of my time as possible but put the most money in our pockets?”

I’ve helped many many local New Braunfels area families sell their house fast, with less hassle, for higher prices... and I’d love to help you too.

How We Put More Money In Your Pocket. Not Ours.

Many local Central Texas real estate brokers can list your house. Many even charge cut-rate fees to do it. But selling a home for top dollar takes much more than just listing a house on the MLS. If you can get your property in front of the right buyers, at the right times, with the right marketing message… your chances of selling faster for a higher price increase in big ways.

We cut no corners to sell your Central Texas area house fast, and charge a reasonable commission.

Here’s how it works…

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I’ll look at your property and provide you with a FREE Home Value Report

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I’ll recommend a target “sale price” and describe our plan to sell it at that price quickly. I'm 100% transparent, so ask me any questions you have!

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Flexible Listing Agreement: Pay a fair commission, Cancel Anytime

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Live Your Life: I take care of 100% of the details—from listing to “Sold!”—so you can live your life while I work hard to sell your house fast

Our Experience Saves You Time, Money, and Stress in Selling Your New Braunfels House Quickly

When a property sits on the market too long it can lose it’s appeal to buyers and cost you money every month that it goes unsold. Sellers have told us stories of them trying to sell their house themselves or list with a less experienced New Braunfels real estate broker only to end up working with us months later after the house didn’t sell.

Sell your Central Texas house faster and for a higher price. Let’s talk!


Our winning marketing plan and experience on your side helps reduce the average days on market. This saves you time, money, and gets you on with your life faster.


Central Texas Home Values Have Recently Changed: What’s Your Home Worth Today?

Property values are changing in Central Texas and all around Texas.

Fill out the short form below to get a free and accurate Home Value Report for your Central Texas house. Utilize up-to-date data and home value trends when selling your house!

Ready to

Sell Your House?

Are you ready to sell your house in this hot market? Call (830) 832-5589 or fill out this simple form.

Areas We Serve:

  • New Braunfels

  • Canyon Lake

  • Seguin

  • San Marcos

  • San Antonio

  • Cibolo

  • Schertz

  • Converse

  • Garden Ridge

  • Marion

  • Kyle

So what do you need to sell your home successfully?

Know Why You are Selling

If you know exactly why you are selling, then it is easier for you to follow the right plan of action for getting what you want.

If you are a seller who needs to close a sale as quickly as possible, then you should know that getting the highest price possible is not one of your priorities. It does not mean that you won’t or cannot get the highest price, but it means that the price is not the deciding factor.

A buyer who can give you a quick closing time will appeal much more to you than a buyer who can offer you more money but the negotiation and closing time drag on.

It’s always good to know how low you will go, in terms of selling price. This will help to eliminate some of the offers that you find simply offensive or ridiculous. Even though you should consider all offers seriously and take into consideration the terms of each offer, sometimes, if you know the bottom line and are strict about it, you can save yourself time.

Once you know what your limits and reasons are, discuss them with your agent so that they can help you set your goals realistically. If you decide to list your home on your own, make sure you do research on the current market, and you get the proper advice you need in terms of legal issues, etc. The key is to be realistic and to know what your goals are so they can be met.

Make a Plan of Action

  • Analyze why you are selling. If you understand your motives, you will be able to better negotiate and to get what it is that you want, whether it be a quick sale, high price, or somewhere in the middle.

  • Prepare your home for the buyer. Maximize the strengths of your property and fix up its weaknesses. You want the buyer to walk away from your home with a lasting good impression.

  • Find a good real estate agent that understands your needs. Make sure that your agent is loyal to you, and can negotiate to help you achieve your goals. In addition, they should be assertive and honest with both you and the buyer.

  • Be prepared for negotiation. Learn and understand your buyer’s situation. What are their motives? Can you demand a big deposit from them? Try to lock in the buyer so that the deal goes through.

  • Negotiate for the best price and the best terms. Learn how to counter offer to get maximum value from every offer.

  • Make sure the contract is accurate and complete. Be honest with your disclosures; you do not want to lose the deal because you were lying or diminishing your home’s defects. Insist the buyers get a professional inspection. This will protect both you and the buyer.

Not all agents work the same way. The most important attribute of an agent is that they are well connected to the real estate industry. They should know the market and provide information on past sales, current listings, their marketing plan, and at least 4 solid references. In addition, you also want to look for an agent that is honest, assertive, and one that best understands your needs.

Try to go with a local agent. They can better serve your needs because they should be more familiar with the local market conditions, local prices, and what’s hot or not in your community.

Consider Offers

When reading an offer, keep in mind that you are out to get the best price AND the best terms for you. If you focus solely on the price, you may overlook terms that could be favorable to you as a buyer.

Some terms that may work in your favor:

  • higher-than-market-interest in a second mortgage for your home

  • the buyer will pay for most or all of the closing costs

  • the buyer will take care of any repairs

  • quick close – the buyer is pre-approved, ready to close in a timeframe that best suits you

  • all-cash deal

When reading through offers, remember to look at the whole package. Take the time that you need to assess what is being offered and if it meets your needs.

Setting the Price

The price is the first thing buyers notice about your property. If you set your price too high, then the chance of alienating buyers is higher. You want your house to be taken seriously, and the asking price reflects how serious you are about selling your home.

Several factors will contribute to your final decision. First, you should compare your house to others that are in the market. If you use an agent, he/she will provide you with a CMA (Comparative Market Analysis). The CMA will reflect the following:

  • houses in your price range and area that were sold within the last half-year

  • asking and selling prices of houses

  • current inventory of houses on the market

  • features of each house on the market

From the CMA, you will learn the difference between the asking price and selling price for all homes sold, the condition of the market, and other houses comparable to yours.

Also, try to find out what types of houses are selling and see if it applies to your area. Buyers follow trends, and these trends can help you set your price.

Always be realistic. Understand and set your price to reflect the current market situation.

Getting the Highest Price in the Shortest Time

In order to get the highest price in the shortest time, you need to know how to market your home. The better you market your home, the more offers you will get. And the more offers you get, the more choices you have to get the price and terms you want.

The most important factor of marketing your home is pricing it right. Your price should be adjusted to reflect the market and your property’s worth. The key is to get as many people as possible checking out your fairly priced property. If your property is not priced fairly, there will be no buyers because your price is set too high.

Another important factor is the condition of your home. Make sure that your home looks ready to be sold. Fix any defects (peeling or faded paint, cracks, stains, etc.) Condition alone can sometimes prompt fast buying decisions. Not only should you fix any defects, but consider upgrading your home by making major repairs and cosmetic improvements before selling. A nice looking home triggers the emotional response that can lead to a financial response.

Learn how to negotiate the best terms for all parties involved. Terms are another factor that may be adjusted to attract buyers. If you insist on getting your asking price, think of what you can offer to the buyers. For example, improvements you’ve made or even offering seller financing at a lower than market interest rate on a portion of the sale price. Convince them why they should be paying the price you have set.

Lastly, get the buzz out about your home. List your house with a hot agent that ensures your house is listed on the MLS and on the Internet. On your own, get the word out. It should always be visible to passersby that your house is for sale, whether it is through signs, local advertisements, or you telling friends, family, and acquaintances.

For Sale By Owner – A Good Idea?

FSBO (pronounced fizz-bo), or For Sale By Owner, is a way of selling your home without the use of a professional real estate agent or broker. The idea behind FSBO is that by selling your home yourself, you save the approximate 6% that would be the agents’ commission.

6% may not sound like a lot, but it can add up, especially on more expensive homes. But before you run off and decide to sell your home FSBO, you must remember that to get savings like that, there must be a cost. So what’s the catch? Selling FSBO is hard. A lot harder.

Only about 10% of sellers that decide to do FSBO are successful at it. And not all of them end up saving themselves money. FSBO sellers often end up accepting a lower price for their home than they would with an agent.

There are of course other issues as well. Can you afford to make selling your home your full time job? Because for a lot of FSBO sellers, that’s exactly what it is. Do you have the time and capital to spend on the marketing, advertising, inspections, paperwork, phone calls, showings, and problems that come up when any home is sold?

Selling with a professional agent also has other advantages. An agent can get your home listed on the MLS (Multiple Listing Service) and other popular websites where not only homebuyers but also other agents can easily find it. Professional real estate agents also have an extensive network that allows them to more easily find a buyer.

So before you decide to sell your home yourself, thoughtfully consider just how much time and effort you can spare for selling your home, as well as how important it is that your home sell sooner rather than later.

For More Expert Advice, Contact Isabel!

Isabel Guzman, Broker Associate & Realtor®

GRI, EPRO, B.A, RENE, PSA

301 Main Plaza #214

New Braunfels, TX 78130

Phone: (830) 832-5589

Information About Brokerage Services

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© 2021-2024 Isabel Guzman

Isabel Guzman is a licensed Broker and Real Estate Agent in the State of Texas and is a leading authority on Central Texas area real estate.

Her love for the communities she lives and works in are why we do what we do. Get to know her and see for yourself her passion and commitment to her profession and her community.