Selling Tips You Can't Miss

January 18, 2022

By Isabel Guzman, Realtor®

Video Transcription

For most homeowners their house is their biggest financial asset and when they are ready to sell it often becomes the catapult that will launch them into the next phase of their life. Why not ensure that the home selling process is as easy as possible?

Hello, I’m Isabel Guzman, Realtor with EXP realty and I sell homes with an innovating digital marketing strategy that many agents have never even heard of. So, how can we make your home selling process as easy as possible. My first tip is to be sure that your home is priced correctly.

Remember this: Your home is only worth what buyers are willing to pay. Therefore, you need to be objective about your home’s value. If you’ve lived in your home long enough to make memories, those sentimental ties could cloud your judgment. So, stick to the facts as much as possible when you estimate how much your home could sell for.

The best way to determine your home’s value is to ask a real estate agent to run a comparative market analysis (CMA). This free report compares your home to other homes near you that are similar in size, have similar features, and are either on the market or have sold in recent months. The comparison allows your agent to more accurately predict what buyers will pay for your home.

Your CMA will offer several pages of information including photos and a map of all the properties included in the analysis. A true pro will take time to walk you through the results, so you understand exactly how your home stacks up to the competition.

With this information in hand, you can work with your agent to set a competitive price that’s based on fact, not emotion.

Be sure to subscribe to my channel and keep watching for more videos on the selling and buying process.